Competitor ad shortlist

What it does

Keno breaks competitor ads into hooks, angles, offers and formats, then turns recurring combinations into a shortlist for creative tests.

How you can use it

Start by collecting text and visual examples of your competitors' ads. Feed these ads into the model and ask it to break each one down into its opening hook, core marketing angle, specific offer, and overall format.

Look across the broken-down elements to spot patterns that show up repeatedly. You can pick the most common combinations to build a focused shortlist of creative concepts to test in your own upcoming campaigns.