Before you dive in
What you’ll find in the original
- Large ad libraries become tractable when each creative is labelled against a fixed funnel, format, offer, or mismatch rubric.
- Persona tests ask a constrained stop-or-scroll question repeatedly; they are simulations, not observed buyer behaviour.
- Use the model for judgments and another system for collecting ads, generating creative, and enforcing campaign decisions.
Worth knowing
All outcomes and costs are author-reported. Simulated personas and preflight scores are hypotheses, not evidence of real conversion lift.